Evaluation Question 2:How effective is the combination of your main product and ancillary texts (DVD digipak, Magazine advert)?

I feel the combination of our music video, DVD, Digipak and Magazine advert is very effective. In order to get people's thoughts of the combinations we did a focus group where we asked a variety of people what their views were.



I was the first person to be interviewed, i commented on how i enjoyed the consistency of London and the modern images that were used. I also thought the font we used for our Magazine advert was effective as we have used a similar type for our Digipak, this shows that we are keeping with the theme of our Video, DVD, Digipak and Advert.

We then asked a class mate of ours Sam to tells us about his thoughts. He revelaed that he knew they were all from the same product and he liked how they were all modern. Sam also liked how the images related back to London  and he especially liked how the products reached out to people of his age group (16-21).

Next we asked myles, he enjoyed how the products linked together and how we got the images of London which is where the video is based. He also commeted on how he liked the pictures of band being used for the Magazine advert.

We then asked Naima, she liked how the 3 products linked well together and was also impressed on the still images used for our Digipak and Magazine advert.

Next was Billy, he revaleed how he like all 3 products as a whole, he especially mentioned how we foucused on London and the band showing a consistency throughout the video. He was also pleased of how the song keeps you relaxed and entertained with the different summer like backgrounds.

We then got a slighly older response from Mr Reece a teaching assistant in the Meida department. Sir liked how we used the same footage and pictures whcih worked very well. He particularly enjoyed the little comedy bits and how they matched nicely with the video. He also commented on how he liked the advert as it had the image of the band and the right information at the front of it e.g. Band name, iTunes, HMV etc. He also liked how we used the images of London on our Digipak which are also in the Music video.

Evaluation question 2

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