Finding the right music

I am looking on websites like Unsigned,com and Memusicmetro.co.uk to find music because they are unregistered songs.
Unsigned is a website for unregistered music.

So far we have not found any possible songs that we could choose. We also have not found identified any potential music. So therefore our group will still look on unsigned.com, memusic and other websites to see if there are any songs that we like and could choose. 

What are the conventions of a music video genre?

The conventions of a music video are listed below:

• Dancing
• Singing
• Bright Colours
• Lip Synching
• Instruments
• Very fast editing
• Straight Cuts
• Costumes
• Hair
• Make-Up

Text, Institution and Audience

                                 

                                                                                                          
                                    

What factors must be taken into consideration when planning a video?

Conventions of music video

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How can a video be judged to be successful?

A vide can be judged to be successful in many ways. One of the ways is by putting the video on youtube, the more views and likes you get this shows if the video was a success. Another way is by checking how many sales the video has and if there has been an increase the sales- CD/Download. Another way a video can be judged is a positive word of mouth also good reviews in magazines, newspapers etc.

What do you think is the purpose of a video?

The purpose is to get the audience to buy the album and to make the song and artist popular. The other purposes are:

• Marketing
• To appeal to the audience
• Broaden the appeal
• Familiarise the audience
• Interact with the audience
• Illustrate the lyrics
• Raise Awareness
• As a marketing tool

My favourite song

This is one of my favourite music videos. It is my favourite because it is fast pace and the beginning builds up to when they start dancing. I also like the artists because they different to other artist, the song is also very popular being number 1 for about 3 weeks or more. The song also makes use of the key conventions of a genre, it is good for lip synching and the instruments used are also very effective. The video also conveys the mood of the song because it is fast pace and it makes you want to dance.

The Brief

This year my task is to produce a music 'promo' video. Our music video has to last for 5 minutes and for this I will be working in a group. We also have to design a 'digipak' for its release on CD and we have to produce a magazine advertisement for the digipak. In addition to our 'promo' video we will have to produce a critical evaluation.