Evaluation Question 1:In what ways does your media product use, develop or challenge forms and conventions of real media products?

I feel that that my music video uses conventions of real media products and challenges them. As our genre is Indie and fast pace we had to make sure that we used transitions such as fast editing, different angled shots and different effects to make the video look interesting. The following images are examples of real music videos that have the same scenes and ideas as we do in our music video.

As you can see in the image above both artists are smiling while singing, this shows they are having fun and they are enjoying themselves. We wanted to have the same mood as them cheerful and just enjoying themselves. 

I decided to use the band Alphabet - "Fascination" as an exmaple of a real video, this is because in there video they have a man and woman singing together with only one microphone, this is similar to my music video with the main singer and a female. With my video you can see both artists smiling and enjoying themselves, we wanted to keep this mood of happiness and fun throughout the video. We also got some ideas of how the song Alphabeat was presented, we decided to have one microphone for our video and use a long shot for this scene. We felt with our lead singer being with a female and only having one microphone we would be challenging the forms and conventions of real media products such as the Alphabet.

Another real music video that i used as an example was "Flatline" by Aphasia, this is because they have a sequence where all members are together

In the image above the band is set out with 2 guitarists and a lead singer.

As you can see with the two images we have tried to look professional and keep a formation of 2 at the back and 1 at the front. I did some research and i found out that most indie bands where casual clothing such as jeans and a top or jumper as you can see we have emulated 'Aphasia' with the way they are dressed. With the image above the camera shot is from a low angle, this makes the members look superior however with my video we took a straight cut to make it look like all members are equal and that they are equal with the audience.

The two images above are very similar as they are both close up and have microphones in them. The 1st image is from the video Tusk "Lloyd Fleet" i used this band because during there music video there is a scence of the main singer in a close up with glasses and a microphone. This is similar to my music video because my lead singer is at the beginning singing with glasses and a microphone, it is also a close up image.