Evaluation Question 4:How did you use media technologies in the construction and research, planning and evaluation stages?

I used many different media technologies to construct, research, plan and during my evaluation stages. We used many familiar sites such as Slideshare, Wordle, Picnik, Google, Youtube, Unsigned and Photoshop.
Researching was one of the easiest parts of our construction as all we had to do was research for a band and find out things about them.

One of the sites that was used as part of our research was Unsigned.com, unsigned is a site where solo artists, bands etc can promote there music around the world, it is a short way of becoming a real artist. Unsigned was very useful for us because we were able to look at different types of genres and then pick a song which we thought would be appropriate for us to use. We then found our song Singer/Songwriter by The Silent Film Project. I used Msn hotmail to send an email to the band to ask if we could use there song as our A2 Music video. Msn was used for our video because we had to send an email to ask for permission to use the song. Youtube was another piece of technology used for our video, we used it to research on another bands that were similar to ours.  

Google was another site that helped us greatly, especially google images. We were able to find images that would help us with our Digipak and Magazine advert. 

After we found the song, we could start planning our video. There were a few new media technologies that helped us incredibly when doing this, we used Final cut express, HD cameras and still cameras. Final cut express allowed us to edit our lip-sync video and create something really good. We then used HD cameras to film our video, with them being HD we were able to get the best quality image. Still cameras were also used to take pictures of the filming process and of the band members. We also used the toggle clip overlays button to cut out bits by fading them away, this made the editing process look more creative. Final cut express was specifically used for our video because it is an editing program and we needed it to edit our Music video. Still cameras was another piece of technology that was used for our video, we used it to take photos of the band for our Digipak.  

For the construction we used many other technologies such as Imac's, Livetype, Final cut express, Photoshop and Picnik. The construction process includes editing, we used the new Final cut express software and Livetype to put together our Music video and create titles and names. The Imac computers were also important as they had all these softwares on it. Livetype was used to create the fancy titles of the band members names.  

During the construction we created our Digipak and Magazine advert, we used slightly different programs. These were Picnik.com and Photoshop, they are both image editing programs and were incredibly useful in the production of our Digipak and Advert. I used photoshop to create our magazine advert and add the images such as the image of the band at the background, the logos etc.

The media technologies that helped during the evaluation process were Slideshare, Survey monkey and Wordle. Each of these helped me during my evaluation. I used Slideshare to create various presentations across my blog, i also used slidehare for my evaluation.Survey monkey has helped me construct questionnaires and then gather the results for my Music video. I used Survey Monkey for my own use to get audience research and feedbck for our Music video. Wordle has then given me another way of presenting information on my blog. I used Wordle personally to create an image of different words that were feedbacks from my Survey Monkey.   

Evaluation Question 3:What have you learned from your audience feedback?

After uploading our video onto youtube, we got many views but not any comments.

In order to get comments on how good the video was i decided to create a questionaire on survey monkey. I put the questionaire on my blog and i asked my class mates and teachers to complete the questionaire.

Create your free online surveys with SurveyMonkey, the world's leading questionnaire tool.

Once the questionaire was completed i gathered the results and analysed them, these are the results:

More people over the age of 30+ took my survey, i was slighly surprised at the results due to the type of music being energetic and more for the younger age. However this was very useful because we gained information from a different type of audience.

From the result above more females took my survey, this helped us because we gained suggestions and information from a female point of view. This also suggests that the male boy bands are being seen as erotic desires to females, as more more females watched our music video and took my survey. 

From the survey above responses were good, there were a few excellent and also a positive note was that we didn't get any poor. Overall people liked our video.  

The question above was very vital because it helped us in knowing if the lip synching was accurate and in time with the video. More people said that the lip synching was accurate through out the video.

More people said that the performace of the band was excellent, this meant that they thought we performed to the best of our ability and that we didn't make any mistakes.

From the results above the responses we got were positive, the locations were appropriate for our music video. The locations were fun and eye catching. People also thought the locations were sometines appropriate during the video.

 

From the results above people enjoyed the editing of the video as it was fast pace, they were also having fun while listening to the song. Some also said the video was energetic.

The thing that made this question look good was that most responses said that nothing needed to be improved. There were a few things that people said needed to be improved, some said there should of been more camera angles whilst others said the girls clothnig was not up to standard with the type of song.

Once i got my audience feedback i wanted to create a picture of all there comments, i did this so that i can compare all the feedbacks and see if the video was a success or not.

Evaluation Question 2:How effective is the combination of your main product and ancillary texts (DVD digipak, Magazine advert)?

I feel the combination of our music video, DVD, Digipak and Magazine advert is very effective. In order to get people's thoughts of the combinations we did a focus group where we asked a variety of people what their views were.



I was the first person to be interviewed, i commented on how i enjoyed the consistency of London and the modern images that were used. I also thought the font we used for our Magazine advert was effective as we have used a similar type for our Digipak, this shows that we are keeping with the theme of our Video, DVD, Digipak and Advert.

We then asked a class mate of ours Sam to tells us about his thoughts. He revelaed that he knew they were all from the same product and he liked how they were all modern. Sam also liked how the images related back to London  and he especially liked how the products reached out to people of his age group (16-21).

Next we asked myles, he enjoyed how the products linked together and how we got the images of London which is where the video is based. He also commeted on how he liked the pictures of band being used for the Magazine advert.

We then asked Naima, she liked how the 3 products linked well together and was also impressed on the still images used for our Digipak and Magazine advert.

Next was Billy, he revaleed how he like all 3 products as a whole, he especially mentioned how we foucused on London and the band showing a consistency throughout the video. He was also pleased of how the song keeps you relaxed and entertained with the different summer like backgrounds.

We then got a slighly older response from Mr Reece a teaching assistant in the Meida department. Sir liked how we used the same footage and pictures whcih worked very well. He particularly enjoyed the little comedy bits and how they matched nicely with the video. He also commented on how he liked the advert as it had the image of the band and the right information at the front of it e.g. Band name, iTunes, HMV etc. He also liked how we used the images of London on our Digipak which are also in the Music video.

Evaluation question 2

View more presentations from Babatomiwa.

Evaluation Question 1:In what ways does your media product use, develop or challenge forms and conventions of real media products?

I feel that that my music video uses conventions of real media products and challenges them. As our genre is Indie and fast pace we had to make sure that we used transitions such as fast editing, different angled shots and different effects to make the video look interesting. The following images are examples of real music videos that have the same scenes and ideas as we do in our music video.

As you can see in the image above both artists are smiling while singing, this shows they are having fun and they are enjoying themselves. We wanted to have the same mood as them cheerful and just enjoying themselves. 

I decided to use the band Alphabet - "Fascination" as an exmaple of a real video, this is because in there video they have a man and woman singing together with only one microphone, this is similar to my music video with the main singer and a female. With my video you can see both artists smiling and enjoying themselves, we wanted to keep this mood of happiness and fun throughout the video. We also got some ideas of how the song Alphabeat was presented, we decided to have one microphone for our video and use a long shot for this scene. We felt with our lead singer being with a female and only having one microphone we would be challenging the forms and conventions of real media products such as the Alphabet.

Another real music video that i used as an example was "Flatline" by Aphasia, this is because they have a sequence where all members are together

In the image above the band is set out with 2 guitarists and a lead singer.

As you can see with the two images we have tried to look professional and keep a formation of 2 at the back and 1 at the front. I did some research and i found out that most indie bands where casual clothing such as jeans and a top or jumper as you can see we have emulated 'Aphasia' with the way they are dressed. With the image above the camera shot is from a low angle, this makes the members look superior however with my video we took a straight cut to make it look like all members are equal and that they are equal with the audience.

The two images above are very similar as they are both close up and have microphones in them. The 1st image is from the video Tusk "Lloyd Fleet" i used this band because during there music video there is a scence of the main singer in a close up with glasses and a microphone. This is similar to my music video because my lead singer is at the beginning singing with glasses and a microphone, it is also a close up image.

Our A2 Music Video - Singer/Song Writer

After many filming and editing i am glad to say that we have finished our Music Video.

Our finished Magazine Advert

This is our finished Magazine Advert. As you can see we have included logos such as HMV and iTunes. We have also added a short phrase and the the band name, one thing we haven't included is the star ratings. 

Process of producing Magazine Advert

During the design of our magazine advert we had a little brainstorm of what will be on our advert. These are;

• The band name
• The name of the album
• The release Date
• Where it will be available (HMV, ITunes)
• Rating Stars

This is the image we used for the background of our advert. 

We then created a text box for the whole page so that we could add the writing and images. We added the ITunes logo, HMV and the band name. To get all those images we had to create another layer as they can't go onto the same layer where the image is.