Audience Theory

There are three theories of audience that we can apply to help us come to a better understanding about the relationship between texts and audience.

1. The effects model or the hypodermic model.
2. The uses and gratifications model.
3. Reception theory

The Effect model

• The consumption of media texts has an effect or influence upon the audience.
• It is normally considered that this effect is negative.
• Audience are passive and powerless to prevent the influence.
• The power lies with the message of the text.

This model is also called:

The Hypodermic mode

• Here, the message in media texts are injected into the audeince by the powerful syringe - like media.
• The audience is powerless to resist.
• Therefore, the media works like a drug and the audience is druggged, addicted, doped or duped.

Key evidence for the effects model.

1. The Frankfurt school theorised in the 1920s and 30s that that the mass media acted to restrict and control audiences to the benefit of corporate capitalism and governments.
2. The Bobo Doll experiment.
This is a very controversial piece of research that apparently proved that children copy violent behaviour.

• This was conducted in 1961 by Albert Bandura

 

A Theory of the Media

Problems during editing

One of the problems we had during editing was that one of the band members wore different outfits during two scenes. This was a problem because we had to take parts of out from the video, where he wore another outfit. This meant that we had to film the stage scene again but that members bit, this didn't help us as we had to take the camera out again and film then edit it back into the music video.

This is what the band looked like before. 

As you can see in this shot one member is wearing a jumper that he didn't wear before. We decided to cary on filming because we thought it wouldn't be a problem, however it looked very odd when we edited it.

Editing process

Once we filmed all the scenes that we needed, we came back to school and used Final cut express on the Imac computers. As we were editing we decided to get screenshots of the editing process, this is useful because it shows how we edit and what things are included when editing. There are many different tools needed when editing and you can see this by the screenshots below. We also got a screenshot of the timeline to show where we put the images and what effects were used. 

Next session - London scene

For our next session, we filmed in different locations in London. We filmed at oxford circus, the london eye and St. James park. To make use of the time we had, we decided to plan our route  and the locations we will be filing at. Firstly we went to oxford circus to film the beginning of the video and a few scenes for  our video, after we then went to St. James park to film the majority of the film. After we then went to the South bank and we used the london eye as a background for another scene of our video. The images below show the photos we took of our filming session.

This is close up of the lead singer singer the chorus at South bank.

The scene at Oxford circus shows each member messing about and just having fun.

The was also a funny scene, one member of the group is calling his friend to see where he is, only to find out that he was on the other side. 

This scene is all about the group singing the chorus together, with the London eye as the background.

First film session

Today we filmed for the first time, we decided to film the first verse and chorus of the stage scene. The session was successful because we finished the first verse and chorus, however we had to stop at times to learn the words, this shows how unprepared we were. There are many improvements that need to be made when filming the stage scene again, we need to be more prepared with the lyrics and instruments and know what we are going to do.

Timetable for Filming

Before we start filming i have decided to create a timetable for what we are going to do on each day as we make our music video. This shows what we will be doing on each day and where we will be filming, it also shows who will be casting in that scene and what we are going to wear for them scenes.

Day	Scene	Location	Cast and Crew	Costumes and Props
Day 1	The first verse of the song	On the stage	The main singer – Myles The two guitarists – Rilwan and Billy and Camera Man – Mohammed.	Indie Clothing. Props – Microphone, two guitars. Video camera and camera stand
Day 2	The chorus and the scenes where we have fun.	St. James Park Oxford Circus and Embankment (South Bank).	Myles, Rilwan, Billy and Mohammed	Casual Clothing Props – Video camera and stand.
Day 3	Bits of the first scene and the chorus.	O2 Arena	Myles, Billy, Rilwan and Mohammed.	Casual Clothing Props – Video camera and stand
Day 4	Parts of the song where a female is involved.	On the stage	Myles, Rilwan, Billy, Mohammed and Rebecca.	Indie Clothing Props – Microphone, two guitars, video camera and stand
Day 5	Second Verse	On the stage	Myles, Rilwan, Billy and Mohammed	Indie Clothing Props – Microphone, two guitars, video camera and stand
Day 6	Second Verse fun scenes	Embankment (South Bank)	Myles, Billy, Rilwan and Mohammed	Casual Clothing Props – Microphone, two guitars, video camera and stand
Day 7	Fun scenes	St. James Park and Central London	Myles, Rilwan, Billy and Mohammed	Casual Clothing Props – Microphone, video camera and stand

Mood Board

This is my mood board for our music video. I decided to do a mood board to show the different moods of our video. I also created this board to show what events will be happening in the video. Each member did there own mood board, this was a good ideas because each person had different ideas. This is good because we could combine our ideas to make one big mood board. 

Lyrics for our video - Silent Film Project - Singer/Songwritter

I'm offered forty six of the communicators gifts
I've wasted every drop of ink and every borrowed pencil lead
pretending i have seen something that's not been seen before
in the dusty carpet dirty cups and boot prints on my door
forgive me but i don't know what i'm for or against
I've not read what i'm sending to you all but it's yours

Name me after a Van Gogh spillage
I know where to go in the city
to the places that make heroes of the fools
singing stories of their wasted chances broken rules

I've settled every one of my re-occuring arguments
with a fiction that i lifted from the news and the news you brought
of the punches and the salmon that you caught
whilst living in the real world without me
forgive me but i don't know what i've brought to this party
and i'm drunk on things i wouldn't normally drink and broken hearted
I'm a lucky one it's how Willie Nelson started and perhaps
Paul Simon's gonna harmonise with me someday

Magazine Advert Analysis

Potential Props and Costumes for Music Video

Today we had a group session on ideas for our music video. It was very successful because we had many ideas for this video. The ideas we came up with were very easy, simple, fun and exciting. The location of our video will mostly be in Central london. We also got ideas on where the band will be set

This scooter will be used in our video, as they are fun. We chose this because it brings a lot of energy and excitement. 

Central London is where the video will be set for all the fun scenes. We chose Central London because it is the heart of london and there is a lot  of attractive images around London that will help in the making of our video. 

As we are a band we will be set on stage, for most of the video will be set on the stage but for the rest of the video it will be in London. We chose a stage because 

The main idea for our video is just a group of friends together having fun and being energetic. 

For our costumes this is the type of look we are going for, jeans or chinos with a shirt and jacket or jumper and a snapback(hat). We chose these because they are the latest fashion trends and we wanted the band to be up to date with the latest fashion. This is to make us look different from other bands and more unique. 

Al Green Greatest hits

My Slideshare for Al Green greatest hits

View more presentations from MasterRlz93.

Michael Jackson Album Analysis

I have analysed this album art to give me an idea of what we would do on our digipak album cover. Click on image to make it bigger.

Final Idea Post

Today we had a group meeting and we rounded up all of our final ideas for our music video. We looked at all ideas and made decisions on which ones should be used. We all decided that the video will be a fun and energetic video and will mainly be set in London.

Example of a Digipak and Music Video

The example I have chosen is from a group in North London who done there A2 project music video, they made there digipak and done there video. I must say there video was quality, they used different techniques such as split screen and there camera shots were amazing. There digipak makes them look like a real girl band.

They also got a clip from there video onto there digipak.The image of the high heels was on there video, so they put it on there digipak to create a link. 

Talking about digipak

Today we talked about our digipak, we saw different digipak's from many artist. We had to research and plan ideas for our digipak. We decided to look at some artist digipak.

One artist we looked at was Albert Hammond Jr - Yours to keep. This is the CD inlay cover of his digipak. We then listened to the song and we had to decide if the cover matches the song. The song matches the cover because the song is calm and the cover looks calm with the beavers and rabbits. Also the style of the writing is handwritten.

  This is the CD inside cover of the track. The song also matches this scene because it is sunset and it is usually quiet and peaceful during that time.

This is the CD. As you can see there are three rabbits at the front, this is the same as the inlay cover and for the inside cover there are three guys. This is similar 3 guys and 3 rabbits. 

Our Animatic for our Music Video

This is my animatic for my music video, we put all our ideas into our storyboard and took pictures of each one, then added them together to create a short video. This animatic shows the potential things we may be doing in our video.
At the beginning of our animatic theres scenes where we are together on stage singing then theres a bit where we are riding about in London having fun.

Detailed research into artist

I researched the website of the artist and fan magazines, however i couldn't find the website, it seems they haven't created one yet. I also researched for fan magazines but i couldn't find any.

Focus Group - How the findings informed my video ideas

From the focus group we fund out a lot of things that people would like to see in our Music video. We found out that the song makes you feel energetic and it makes you tap your feet because of the beat of the song. Also the song is fun, light hearted and you can dance to it because it has a steady beat. From the focus group we also found out that the song gives you ideas about a boy and girl together or not together. We also found out that the song should be filmed on a sunny day as it makes you feel happy and excited.

So in our video we are going to have scenes were we are having fun as a group, we are also going to have scenes of the main singer being with a female and just being happy together. We are also going to make sure that the video is filmed when it is sunny as it brings a fun vibe to everyone.

 

New email

Since we changed our song we had to email the new artist and ask for there permission if we could use there song. We also asked for the lyrics. We were pleased when they sent an email quickly back because the previous artist didn't send one back.

Focus Group

For our target audience research we decided to do a focus group. We played the song to different people then we asked them questions about the song. The questions we asked were :- 

1. How does this song make you feel?
2. What ideas do you get from this song?
3. How often do you go on music channels?
4. What is your favourite song?
5. Name a band that is similar to the band we have chosen?

We asked these five questions to 4 different people. We also asked these questions to someone off camera as they were a bit shy.

1. When we asked the first question they said that the song makes them tap there feet and it is upbeat. They also said it makes them feel energetic, fun, light hearted and also cherry. They also said you could dance it because it has a steady beat.

2. We asked the second question and they said the ideas they get is of a boy and girl together or not together. Another idea they got is of the song being outside on a sunny day and a couple being happy and silly together. 

3. For the third question they said they very rarely if it all go on music channels.

4. There favourite song is Life on mars by David Bowie. 

5. The band that they remind them off is the smiths and the bank the kooks.

Conventions of genre

These are conventions of a genre for a music video.

• Dancing

• Singing
• Background dancers
• Women
• Story (Narrative)
• Artist singing

• Costumes - Bright/Glamourous/ reflect genre of the music
• Body Movement
• Instruments (Musical)
• Microphones

• Lip Synching
• Location
• Make-up
• Flashing lights
• Pace

Research into Artist - Silent Film Project

The silent film project are a five piece musical adventure. They are from Scunthorpe, and they are mainly an indie band. The project is a few years old and the band have three EPs to their name, and crafting their sound for a new release in the next six months. There target audience will mainly be people who like indie and blues music.

Our new song - Singer/Songwriter by Silent Film Project

This is the new song we have chosen.

The Decision!

Today we had a group meeting, we were going to plan our video however we couldn't think of any ideas. We couldn't think of a location or how the video will look in general. So overall we all decided to change our music video song.

The song we have chosen is signer/songwriter by Silent film project. We chose this song because it gave us ideas instantly and is is also a cheerful and fun song.

A2 Preliminary Task

This is our A2 Preliminary Task Music video.



 Firstly our teacher put it on the computers so that it would be easier for use to get it. We then blue toothed it from the computer to my mobile phone. Once it was on the computer it was more easier when editing because we wouldn't have to send it back to the computer.

This is the editing process of our music video, we done this on final cut express.

When we started editing firstly we put the song on the timeline then we put in the clips of where the actors were singing at the same time with the actual song. We done it first time and from there we started to edit the video and make it more interesting. The zig zag lines on the timeline are overlays which means we can change the images on the screens, we can fade out in one image so that another person shows up.
I learnt how to layer the editing and make different clips match and fade in or out. Our video was very successful because we didn't have any problems when editing or filming. Also our video was successful because we knew each other in our group so it was much easier when working together.

Got your music? What next?

 This is the email we sent to the artist.





This is what we sent :-
Hi,   
    We are A level students at Robert Clack school and we are doing our A2 media music video. Can we please use your song Photoshoot from unsigned.com as we think it is very suitable and very interesting song. Is it possible if you could send us an MP3 format and the lyrics to the song. Once we have finished our video we would happily send you the finished project to see if you like it. 

Thank you

A2 Media students - Myles, Rilwan, Mohammed and Billy  

Before we chose the song we had to ask for permission, so that is why we set this email. We also asked for a copy of the song in mp3 format and the lyrics to the song. 

This is the audio clip of the song we have chose. We chose this because it is interesting, exciting and it reaches out to people our age. 


Cincere

What we know about the artist is that he was  born in chicago and raised in Milwaukee WI United States and he is more than a gifted artist, he is humble soft spoken young man on a musical mission and the formula is magic wherever he goes. Cincere's professionalism has made him a favourite opening act for national artists including Chris Brown, Mario, Babyface, Bobby Valentino, The Black eyed peas, Sly and the Family Stone, Method Man, The roots and Ginuwine. Cincere attended the Lincoln Centre School of arts. He was recognised as an incubator for young artist and Oprah Winfrey's alma mater. Cincere found the nurturing environment he was seeking at Lincoln Centre and discovered  creative outlets in both music and the visual arts. 

History of the Music Video, Research Purpose and C4s 100 Greatest Music videos (1 - 10)

1 - Michael Jackson - Thriller - 1983 :- Michael saw the film An american Werewolf in London and from there he got the idea to do a werewolf scene in his video thriller. The song was 15 minutes long. The only time you could see the full video was at midnight during that time. The video needed the biggest make up cal in history, Michael jackson was also the King of pop.



2 - Peter Gabriel - Sledgehammer - 1986
3 - A - ha - Take on me - 1985 :- This was a fabulous video, however they were a one hit wonder. They released this song then sank without trace.
4 - Queen - Bohemian Rhapsody - 1975 :- This song is about nothing and the lyrics make mo sense.

5 - Madonna - Like a prayer - 1989 - The most controversial video, it cost madonna millions.

6 - Robbie Williams - Rock DJ - 2000
7 - Michael Jackson - Billie Jean - 1983 :- This song launched his career, the video was very powerful to the audience.

8 - The Verve - Bittersweet Symphony - 1997
9 - Madonna - Vogue - 1990
10 - Nirvana - Smells like teen spirit - 1991 - The song catches the young generation.

History of the Music Video, Research Purpose and C4s 100 Greatest Music videos (11 - 25)

11 - Coldplay - The Scientist - 2002
12 - Michael Jackson ft Janet Jackson - Scream :- This video cost $7 million dollars, the most expensive video ever. Know one can get up to the price because the music industry has no money. 

13 - Pink Floyd - Another brink in the wall - 1979
14 - Christina Aguilera - Dirty - 2002
15 - R.E.M. - Everybody hurts - 1993
16 - Outkast - Hey Ya - 2003
17 - Blur - Coffee and TV - 1999
18 - Beyonce - Crazy in love - 2003
19 - Madonna - Material Girl - 1985 :- She rides the spirit of the times. The video is about men falling in love with her, and they all give her gifts.

20 - Gorillas - Clint Eastwood - 2001

21 - Queen - I want to break free - 1984 :- This was a triumph and disaster for queen. The view was damaged in America because he was gay however it wasn't damaged in Britain.

22 - Justin Timberlake - Cry me a river - 2003

23 - Britney Spears - Baby one more time - There were many debates about this video. Britney is dressed as a school girl vert erotically, this made people think is she representing young girls as erotic desires. This was a controversial video because she dresses up as a school girl. People thought she was promoting pedophillia.   

24 - Radiohead - No surprises - 1998 :- This video was freaky but clever.

25 - Madness - Baggy Trousers - 1980

History of the Music Video, Research Purpose and C4s 100 Greatest Music videos (45 - 26)

26 - TLC - Waterfalls - 1995
27 - David Bowie - Ashes to Ashes - 1980 :- This is an abstract video. The video cost £250,000 the most expensive music video at its time.

28 - Foo Fighters - Learn to Fly - 1999
29 - Electric Six - Gay bar - 2003
30 - Weezer - Buddy Holly - 1994
31 - Eminem - Stan - 2000 :- This video was a post modern video, it was about a man being rejected by Eminem all his life.
32 - Chris Isaak  - Wicked Game - 1989
33 - U2 - The sweetest thing - 1998 :- This video was shot all in one go in Dublin's Fitzwilliam street. Therefore everything had to be exact and on time.
34 - The White Stripes - Fall in love wit a girl - 2002
35 - Sinead O' Connor - Nothing compares 2 u - 1990 :- This video was filmed in paris, Sinead O' Connor done something money can't buy. She cried in the video, as her mother died a few weeks before she made the video. This made the song very emotional as you can't buy fake tears, those where real tears. This adds value to the song, many people loved it because she cried. Also most of the song was done in a close up shot. The song was also directed by John Maybury.

36 - Red hot chilli peppers - Give it away - 2001
37 - Gun n roses - November rain - 19938 -
38 - Fatboy Slim - Weapon of choice - 2001
39 - Pulp - Common People - 1995
40 - Missy Elliot - Get ur freak on - 2001
41 - Spice Girls - Wannabe - 1996 :- This video was shot all in one take.
42 - Bjork - It's oh so quiet - 1995
43 - Dire Straits - Money aint nothing - 1985
44 - Kylie Minogue - Can't get you out of my head - 2002
45 - Aerosmith - Crazy - 1994