Advanced Portfolio in Media

What is the purpose of a music promo video?

• The purpose is to entertain the public. 
• Promote the video/artist/album 
• Advertisement
• Illustrates the song
• Appeals to a visual audience
• Expresses an individuals emotions
• Tells a story
• Markets an image
• Persuades audience to buy CD/Download
• Raises the audience awareness or profile of the artist group
• To make an artistic statement e.g. Talking heads 'once in a lifetime'
• Product placement e.g. Christine Aguillera and perfume (Not Myself Tonight